Key Takeaways We audited certification marks and label claims across 12 dog supplement labels; the audit checked whether each displayed mark could be identified, the stated scope of the program, and whether the claim was presented without unsupported implications. The most common issue was not an obviously unfamiliar logo. It was a mark that looked…

Key Takeaways Format choice matters as much as ingredient choice — dosing accuracy, palatability, and ingredient density vary dramatically across powder, chew, and paste delivery systems. Powder sachets scored highest in our dosing-accuracy testing because pre-measured servings eliminate the measurement error we measured in scoop-based products. Soft chews win on palatability trials but carry a…

We compared them on the five criteria we think matter most. The five criteria we judge by Published canine clinical trial on the finished product (not just ingredient studies) Postbiotic / shelf stability (does it survive to the bowl?) Oral-health coverage (breath and biofilm — usually ignored) Multi-system formulation (gut + oral + immune +…